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Xilinx Targeted Design Platforms Named 'Best New Concept' in EEPW 2009 Embedded Technology Award Program

Xilinx's New Platform Approach for Delivering Programmable Solutions to Designs Gain Further Traction in China

Nov 11, 2009

Xilinx, Inc. (NASDAQ: XLNX) today announced that its Targeted Design Platform strategy has won Electronic Engineering & Product World's (EEPW) prestigious "Best New Concept Award" as part of their annual China Influential Embedded System New Technology Award program. This is one in a string of recognitions made by China's electronic engineering trade media since Xilinx Targeted Design Platforms were introduced at the beginning of the year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020822/XLNXLOGO)

"Design reuse, time to market, and risk management are of top importance to system designers in general, and especially in this troubled economy, FPGAs are enabling many middle and small-sized companies to continue innovating," said Chen Qiuna, publisher of EEPW Magazine. "As a leading global semiconductor solution provider, Xilinx has demonstrated its leadership through the industry foresight it has shown with the launch of its Targeted Design Platforms and is well deserving of the 'Best New Concept' award."

Each year EEPW awards the industry's most innovative products in the embedded system. This year, more than 60 products from 56 companies were nominated through online voting by some 2,000 engineers and a committee of EEPW senior editors and industry experts. Xilinx is one of 15 award winners.

Introduced by Xilinx with its Virtex-6 and Spartan-6 FPGA families, Targeted Design Platforms provide embedded, connectivity, DSP, and hardware designers alike with access to a wide array of silicon devices supported by open standards, common design flows, IP, development tools, and run-time platforms. The new Virtex-6 FPGA and Spartan-6 FPGA Evaluation Kits announced in June were the first in a series of kits Xilinx plans to offer as part of the Targeted Design Platform strategy that enable designers to get started right out of the box with their evaluation and development of systems. These kits provide all the elements needed to design right out of the box, so both new and experienced FPGA users can achieve the best performance, lowest power, highest bandwidth, and most feature-rich utilization. In addition, the built-in scalability and plug-in expandability of the base Targeted Design Platform kits lay the foundation for rapid deployment by Xilinx of domain-specific platform kits targeting connectivity, embedded, and digital signal processing (DSP) applications.

"The value that Xilinx Targeted Design Platforms deliver to designers is demonstrated through the recognition we've received by the media in China," said Xilinx Director of Platform Marketing Brent Przybus. "Xilinx Targeted Design Platforms provide a comprehensive design environment that enables design teams around the world to deliver products faster under challenging economic and business conditions."

About EEPW

EEPW is a joint venture between IDG Publishing and ISTIC (Institute of Scientific and Technical Information of China) and is one of the most prestigious and widely- read Chinese electronic trade publications, covering industry issues and news, embedded systems, components, power supply, wireless, consumer electronics, test and measurement and electronic design automation (EDA).

About Xilinx

Xilinx is the worldwide leader in complete programmable logic solutions. For more information, visit www.xilinx.com.


XILINX, the Xilinx Logo, Virtex, Spartan, ISE and other designated brands included herein are trademarks of Xilinx in the United States and other countries. All other trademarks are the property of their respective owners.

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  Xilinx, Inc.

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SOURCE: Xilinx, Inc.

CONTACT: Bruce Fienberg of Xilinx, Inc., +1-408-879-4631,

Web Site: http://www.xilinx.com/

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Email: silvia.gianelli@xilinx.com


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